Radio
Show Unites Independent Artists in the Fight for AirplaySundown Caffeine to be
featured on Fame Games: Rising Stars making waves on the Internet and
more
Cebu, Philippines– Independent artists, the
world over, are frustrated that major labels rule the airwaves because of money
and power. These findings are gleaned from the ongoing debate heard on the
weekly radio show “Fame Games,” hosted by the Indie Label, Mere Music
International.
“Fame Games gives hope to
unsigned bands and artists by featuring and critiquing their original music and
discussing topics relevant to anyone trying to crack the music business.” says host of “Fame Games”
and singer/songwriter, Laura Krier. Episodes of “Fame Games” are broadcast from
Southern Europe on OCI 101.6 FM and 94.6 FM every Wednesday and Saturday and
are now available every day on-demand from the MMI website at www.meermusic.com/famegames.htm.
Indie rock band, Sundown Caffeine from Cebu City, Philippines
will be one of the artists appearing on this week’s show.Featured on the Internet and with fans from
across the globe, Sundown Caffeine is excited about the exposure that the radio
promotion will bring.
Vocalist and Rhythm Guitarist, MRD says, “It’s a tough world for independent
artists out there. It’s hard enough that you have to pump your personal savings
into a project, getting exposure through radio play is even more so. Most radio stations allow airtime only
for signed artists, leaving out a huge mass of unrecognized talent in artistic
limbo.”
Bryan Farrish, an Independent radio promoter in California confirms this, “$30K would be a
minimum to get charting and spinning in the smaller markets. Keep in mind that
all of these costs are radio-only; they do not include any recording costs,
manufacturing, printed media, retail, booking or video promotion.”
Sundown Caffeine has been together since 2004 but is taking a hiatus
from performing live due to personal reasons. They have been featured on radio
programs like KillRadio’s Hear Here Radio Show in California
and Podcasts like The Weekly Showcase in the UK.
“People always ask us
what is the message we’re trying to get across in our music, and I guess the
thing that stands out the most to me is that ‘we are all human'. Our music
expresses, without judgment, very real human emotions and experiences." says drummer, Yanix.
"We do
not consider our songs exclusively our own. Their origins and back stories do
not matter as the personal meaning they offer to each listener. Every single
song we write, every single song we play has a different but completely human
message. Our songs revolve around universal themes like heartache, frustration,
anger, temptation, desire and fear.” says MRD.
“We try to always send a positive message in our music by
emphasizing that the bottom line is human triumph over any obstacle, real or
imagined" says lead guitarist, Jarm.
Sundown Caffeine also believe in giving back to the
community, two of its members MRD and Dax are fervent human rights advocates.
Dax is a lawyer while MRD is finishing law school and they both serve as legal
assistants to NGO’s during their spare time.
The single to be featured on “Fame Games” is entitled, “Even
Angels Cry” and is available to download at www.sundowncaffeine.com.
“Fame Games” was founded in 2004 to provide airplay for unsigned
singers and bands. The show also provides a wide range of information about the
music industry, from writing and recording, to promotion and record release.
Episodes of “Fame Games” are available every week on-demand at www.meermusic.com and is broadcast from
OCI 101.6 FM and 94.6 FM every Wednesday at 8pm and Saturday at 5pm,
GMT +1, on www.ondacero.es.
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For advertising and sponsorship or to schedule a feature on Fame Games,
please call Paul or Laura at Mere Music International on +34 952-80-70-63 or
email the show at famegames@meermusic.com.
